Global Market Research Industry with Digital Marketing Trends

Do you know that today’s #Market #Research #Industry worth $100 Billion? According to Data Sources — LinkedIn Post, Nielsen, Kantar, Ipsos, IDC, Technovia, Google Data, and StraitsResearch. According to information sourced from ESOMAR and professional services company BDO (‘Global Market Research Report 2018’), spending on the conventional market studies quarter grew by just 1% to $46 billion final years, up from $44.5 billion in 2016. However, the newer and rising segments of the industry, such as information analytics and AI-pushed consumer research, boomed in 2017, adding $3 billion to the industry’s roster.

However, the newer and emerging segments of the market research industry, such as #ResearchReport, #dataanalytics, and #AI-driven #company, boomed in 2018, adding $14.2 billion to the #industry’s roster #China and #Japan are the leading countries in Market Research and Analysis field after pulling the United States from its top position and highly investing in future plan that worth of $10 Billion Business.

There are 1,000Plus establishments offering market research services in the Global platform that generate approximately $5 billion in combined annual revenue The #US and #India industry for #businessintelligence, #marketresearch, and opinion polling will reach $10+ billion by 2021.

For complete bench-marking of the industry and its top #companies #IBISWorld predicts that the increasing use of #socialmedia and the changing #media landscape will “#revolutionize traditional methods of conducting market research and report making style.” Between 2018 and 2023, IBISWorld expects #industry revenue growth to accelerate in the US. as more #marketresearch #firms adopt new#innovative methods.

Here’s why #DigitalMarketing is a lucrative career in Market Research Industry.

> #Indian #marketing professionals are getting more tech-savvy with the evolution of digital #technologies.

> In an interview with #BusinessInsider, Mayank Kumar, Founder & MD of #upGrad said that the requirement for ‘experience is getting replaced by the demand for ‘data-driven marketers now.

> As per LinkedIn, digital marketing specialist is one of the top 15 emerging job roles in India — with #Mumbai, #Bangalore, #Pune, #Hyderabad, #Guwahati, #Indore, #Chennai, #Ahmedabad, and #Delhi attracting the youngest talent. However, it is no longer confined to traditional aspects of social media or content marketing. They would have to acquire skills with regards to #GoogleAds, #SocialMediaOptimization, #GoogleAnalytics and #SearchEngineOptimization (#SEO).

> According to LinkedIn, digital marketing specialist is one of the top 15 emerging job roles in India

> As per the #data shared by upGrad, the average salary hike for digital marketing stood at 42% while the highest package was recorded as Indian Rupee 68 lakhs.

Now, learn these skill in Digital Marketing Course for Market Research Industry

Here are the trends from 2012–2020 of digital marketing strategy in Market Research Industry:

Search Engine Optimization (SEO) in the market research industry

If you are working for SEO in Market Research Industry Then You must be aware of the latest Trends and Techniques to the Research Report on a higher rank in Search Engine.

Content Marketing (Blogging & Article Writing) in the market research industry

Content Marketing (Blogging & Article Writing) is an important factor in the Market Research Industry and you should aware that the content is not plagiarized or even from other competitors' sources.

Content Offerings for eBooks, Whitepapers, Webinars in the market research industry

While working for Market Research Industry and you won’t have knowledge about the content offerings via ebooks, whitepapers, webinars then you should need to search this term on google and get learned through it. This thing offers great traffic from the search engine network.

Email Marketing in the market research industry

Email Marketing is witnessing huge popularity in recent years due to its direct efforts to the needy one and save much time of Investors or Innovation leaders who want to research the market.

Social Media Marketing in the market research industry

In the Market Research Industry, Social Media have played a key role in its branding and updating on new reports which they are going to published and helped themselves to divert followers from the global market.

Pay-Per-Click (PPC) Marketing in the market research industry

This Strategy has, not been in success due to the digital marketers' believes press release submission have more focused and it has a higher rate which makes many competitors to those PR sites for promotion and news submission.

Video Production in the market research industry

Video Production is one of the fastest-growing platforms and if you have knowledge about it then you would be the king in the market research industry. those who had implemented have received a 25% higher traffic from the video submission platform.

Website Design A/B Testing in the market research industry

Website Design A/B Testing is never been easy and a great challenge in today's competitive. Lot’s of market research company almost invest their 2% of profit in it and wanna make them user-friendly and more appealing to the customer who visits them frequently.

Landing Page Strategy in the market research industry

Landing pages strategy has been the ruler into the market research industry cause of not want to leave their customer without filling the lead form. Many Research companies are hiring for landing page strategist and this could be another career opportunity in market research companies.

Call-To-Action Strategy in the market research industry

The call-to-action strategy for the market research industry is developing as per the year of involvement and still needs to study deeply about it. Strategy for Call-to-action task requires a lot of brainstorming for it. But once you clicked you will be rocking.

Link Building/Earning in the market research industry

The most important skill in demand for the market research industry is to Build quality (SEO-Off page) activity on Backlinks via relevant websites and get traffic from the same sources as well.

Infographic Design in the market research industry

Infographic Design in the market research industry is playing a vital role to brief or educate the industry leaders through Infographics design. Here you should know about designing and their call to action inputs in design. If you have knowledge still you will be the most demanded person in the market research industry

Lead Nurture Strategy in the market research industry

Lead Nurture Strategy is the lengthy process of developing relationships with buyers at every stage in the sales funnel channel, and through every step of the buyer’s decision journey. It focuses on the marketing and content communication efforts on listening to the prospects and providing the information and answers they need from the website via a lot of sources.

Public Relations (PR)in the market research industry

A typical market research company works on a monthly basis and they tried to invest between Indian Rupee 50,000/- and 60,000/- per month into their digital marketing goal achievement. The investment level not limited to Press Release Submission things but also determines how many hours spent by Junior (Associate to Team Lead) and Senior Executive (Managers to Directors) Members in a month to execute their custom plan for most of C1 Leads.

Remember investment depends on company-specific business lead goals and how fast they get resulted changes through the Investment they spent. They Keep Tracking Competitors what they did and how they earned the lead in Market Research Industry.

Digital Marketing in the Market Research Industry has been changing as the new entrance comes in the form of a competitor they old industry tries out to be unique which is the only way of profits to the market research industry.

So if you look career and wanna be into this industry then you must have little knowledge about the google keyword search theory and their implementation in the Research report, Press Release and Blog Submission.

In Market Research Industry Press Release Submissions are changing and do their service providers. Senior Management of Digital Marketing teams always looks for implementing the new strategies on new press release websites which often charges as per the market competition and period time.

So a lot of things you will get to learn once you get into Market Research Digital Marketing Industry.