How to Leverage Advanced Google Sheet Features to ease your #SEO processes

Marc Strewart
3 min readJul 13, 2020
How to Leverage Advanced Google Sheet Features to ease your #SEO processes

Over the remaining year, Google Sheets has been the most asked Databox integration–through far. Now, that integration is live. Learn greater about how you could turn your Google Spreadsheets into interactive dashboards that are to be had on desktop, office TVs, and your cellular devices.

Google Sheets for Content and Social Media Marketing
There are a lot of truly complex ways to use Google Sheets to calculate, analyze, and visualize information, but lots of its use instances are exceedingly simple.

For example, one in all the high-quality things about Google Sheets is that you can create an expansive table of facts, share that fact with your teammates and/or clients, update the desk together in real-time without overriding each others’ modifications, and see a complete history of modifications over time.
And it’s those simple capabilities that make Google Sheets a powerful device for matters like making plans and monitoring your content material and social media campaigns.

How can Google Sheet aid in your SEO process?

Answer — The way I have seen is — data being exported to Google Sheets, which makes them shareable easily with clients. Apart from that, one can also use various features of Google Sheets to evaluate and draw insights into the data. There are various Google Sheets techniques that one can leverage to optimize the reports.

Even use this technique — Common Usage — Keyword Research — On-page Strategy Planning — CSV Generator for Search Console Fun Ways (App Scripts) — SERP Checking — Content / Technical Auditing.

Managing & Sharing SEO data is a bit difficult, but I think Google Sheets can make it more manageable to handle, compare & share data with desired team members. Edits & Collabs comes in handy when shared in an easier way.

How can you easily fetch meta title & description of any URLs using Google Sheet?

Answer — #SEO professionals in the execution rule must learn all the basic stuff One can scrape data from any website using IMPORTXML Syntax: =IMPORTXML(url, xpath_query) Formula to fetch meta title =IMPORTXML(“…","//title")

In this fashion, one can easily scrap the following on-page parameters on the scale — Meta title, description, heading tags (H1, H2, H3) — For e-commerce sites, one can copy the XPath from the inspect element and scrap any element from the webpage too!

How to extract data with the particular pattern using Google sheet?

The techie in me says to use Regular Expressions, REGEX for short. Reflex is complex to understand. It’s like a puzzle for non-techies. Regex always works. So to clear the background, if we are looking to fetch data from a particular section of a webpage, and the number of webpages is in 100s or maybe 1000s, we can you an extractor with a regular expression. Tell me the non-Dev way.

How to check if your content is keyword cannibalised?

Here’s an awesome resource from @aleyda to find if there’s an issue with KW cannibalisation —

How to validate if the URL redirections implemented for 100s of URLs is correct or not? OR How can you validate in bulk using Google Sheets?

There are steps to achieve this — Use the if-else logic formula — Highlight the output using conditional formatting Here’s ready to use a template from @aleyda which will help you understand and scale your process

Well not sure of others but #martechlive providing a lot of your info today. Some simple but efficient methods. I also need to see if some of these work equally well on Excel.

Family do check out Martechlive and… for more #google sheet hacks. All of these are Google sheet add on which helps to fetch, extract, analyse data more efficiently with Google sheets



Marc Strewart

Love to Share business information on the Global economy. Most Of the time We follow this Blog Website —