Why technology is the future of Marketing — Bloomberg

Marc Strewart
5 min readJun 10, 2020


Why technology is the future of Marketing — Bloomberg

Technology that liberates marketers is crucial to our industry’s future, as we navigate around siloed departments and dispersed teams however nonetheless look to create joined-up, rather customized campaigns that build logo equity and deliver ROI.

Marketers have all the time been looking to pin down what is going on in the mind of the consumer. Thanks to era, now we have endless methods of knowing. Technology permits us to engage with our customers, speak to them, and engage them greater than ever. We can have one to one communique via social media channels, and supply our customers a more personalized revel in multiple manners and with many devices.

The Role of Brand Positioning in Competitive Markets

In fact, the primary function of technology in advertising and marketing boils down to helping marketers get a higher hold close on consumer preferences, their behaviour and buying trends, and to layout the only marketing approach based in this intelligence. In destiny, marketers might be sought for their knowledge of the tech space, as a great deal as they may be searched for their information about PR and promotion.

Marketing success will depend on how well we are able to leverage cell as the patron’s maximum preferred technique of consumption; how we are able to make the experience of Big Data and pull out from it the entirety that pertains to our commercial enterprise; how we use social to listen, learn, and have better conversations that result in happier greater satisfied clients; and of course, how we utilize the cloud which is turning into the centre of advertising automation, and the connective tissue between an organization’s automation platform and their verbal exchange to the global.

Technology is without a doubt a critical and strategic tool to increase your overall performance and live on top of the competitors. Though the role of advertising has now not changed because of the era, that is the dynamic strength in customer dealer relationships, the corporate attitudes towards the marketing feature and advertising and marketing methods have all been impossible to separate shop for the change brought about with the aid of rapid evolution of era.

Technology consisting of the web, cellular phones, social media, and purchaser relationship management systems greatly affect modern advertising. Marketing Tech helps companies develop and prosper, create relationships, give a boost to the effectiveness of organizations, allow human beings to study one another, and greatly influences the manner organizations to communicate with prospective customers. Every marketer is starting to view generation as a vital aspect while it comes to improvement and growth.

The Subtle Art of Institutional Advertising

Through using the Internet, clients have gained get right of entry to multitudes of information from around the international; facts this is timeless, critical and verifiable. With only a click on of a button, the client can benefit meaningful insights approximately corporations and their products. They can evaluate products, find decrease prices, read critiques and even communicate with other users thru forums about product first-class and client satisfaction.

The evolution of advertising from the beyond years will discover that era commenced as a minor role player and evolved into the big name of the show.

Over the remaining 10 years, martechlive has exploded, with 150 turning into 8,000 bespoke solutions in line with Chiefmartec.Com’s Marketing Technology Landscape infographic, as manufacturers battle with the complexity of today’s marketing possibilities.

Major leaps forward in engagement channels and customer experiences (extraordinarily applicable and hyper-customized) have no-doubt increased opportunities for entrepreneurs. However, these have come with new demanding situations and an industry dominated by way of omnichannel verbal exchange has to turn out to be overly complex to manage.

For many, the climate we currently discover ourselves in has expedited this complexity with plenty of communicating of virtual transformation rapidly turning into the ‘new norm’ with marketers (and purchasers) favouring virtual communication, as high streets and sidewalks have briefly emptied.

With working from domestic now a totally actual alternative, and currently, the most effective choice for many across the global, visibility of the whole lot from briefs and assets to campaigns and analytics has been tested more than before. And collaboration, as continually, is proving essential.

A Beginner’s Guide to STP Marketing

One issue that has usually remained key, but once more is being pushed to the limit, is velocity to market. The proper message, within the proper place, at the proper time sounds trustworthy enough, but in the present-day situation, is proving beyond challenging for many entrepreneurs nonetheless neck-deep in manual processes.

The task of MartechLive is to liberate these marketers. Now extra than ever. Freeing them to do their task — riding manufacturers forward, constructing relationships with existing customers and introducing new ones — not drowning in tedious administrative tasks.

Intelligent advertising era is the answer. And it’s a surprisingly simple brief: an inclusive MartechLive solution that can supply an intuitive workflow, global-magnificence automation and omnichannel deployment tools. Quite possibly the first advertising technology platform designed by using entrepreneurs?

A new international where entrepreneurs can brief, create, approve and install to any channel at the press of a button on an actual end-to-end advertising and marketing execution platform. A platform that intelligently learns from each marketing campaign to help form future campaigns and make them work harder.

A Brief Introduction to the Ansoff Matrix

A device that doesn’t just unite advertising and marketing teams, wherever they’ll be running, but that unites anyone in their advertising community — across their company, their companies and their suppliers. All working to the identical brief, and quite normally, many masses of briefs that all work together.

And all of this on one configurable and clean to the onboard platform. Hello MartechLive.

Some of the world’s most recognisable brands from sectors including meals and drink, retail and hospitality, generation, and car are ahead of the curve and already reaping the advantages of this intelligent technology:

• Heineken uses MartechLive to make certain 100% logo compliance across one hundred eighty international locations and 28 languages, replacing greater than 10,000 approval emails.

Virgin Media is automating and deploying over 300 million customized messages, handing over a 250% boom in going back on investment ultimate year.

• Renault has done a 98% reduction in planning time throughout its network.

• Puma is using automation throughout its European innovative production, turning in a 33% discount in price in keeping with the asset.

• Co-op introduced MartechLive to consolidate its logo identification across 26 business units, lowering its marketers’ workload with the aid of over 60%.

• Jaguar Land Rover has personalised its web experience, increasing new leads by way of 168%.

A host of other brands are experiencing similar blessings that MartechLive brings to their global communique strategies — ensuring full brand, marketing campaign and messaging adherence and creating beautiful content material that’s applicable at an international, national, local or nearby degree at the clicking of a button.

Liberating marketers and setting them in control, it’s clear to peer the massive position.



Marc Strewart

Love to Share business information on the Global economy. Most Of the time We follow this Blog Website — https://straitsresearch.com/blogs